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Comunicati Stampa / New Deal Advisors supports Bluegem in the sale of Dr. Vranjes to L’Occitane Group
MEDIA KIT Media Kit
04/01/2024

New Deal Advisors supports Bluegem in the sale of Dr. Vranjes to L’Occitane Group

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Milan, January 04 2024 – New Deal Advisors, an independent firm specializing in advisory services to M&A Transactions has supported Bluegem Capital Partners, a pan-European private equity fund, in the sale of Dr. Vranjes to L’Occitane Group.

Founded in 1983 by Paolo Vranjes, Dr. Vranjes is the leader in the home fragrance sector. With a presence in over 75 countries and a strong network that includes 28 monobrand shops and 650 points of sale, Dr. Vranjes has consistently offered “Made in Florence” experiences through its famous home fragrances, scented candles and a growing line of personal fragrances that are destined to become an integral part of the brand’s prestigious portfolio.

As a pioneer in the high-end sustainable beauty and wellness sector, the acquisition marks a further step in the Group’s strategy to build a geographically balanced portfolio of high-end beauty and fragrance brands.

New Deal Advisors with a team led by Antonio Ficetti Gasco (Partner), has provided Financial Due Diligence services to Bluegem Capital Partners.

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New Deal Advisors is an independent firm specialising in advisory services in M&A. Established in 2012, New Deal Advisors provides support in a broad variety of extraordinary transactions streams including mergers and acquisitions, restructuring, transformation processes, forensic and litigation activities, fairness opinions and valuation services. New Deal Advisors has worked for more than a decade alongside private equity funds, investment holdings, family offices, financial institutions and strategic players achieving to date the finalisation of over 200 deals.

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In 2017, we realized a strategic and structuring external growth operation in Italy, initiated by our participation ORCA, with the take-over of FAIT PLAST, European leading manufacturer of technical thermoplastic films. During this operation, we really enjoyed working with New Deal Advisors who has demonstrated its ability to find and analyse key financial information and deliver a very good DD report in a short timeframe.

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We have been working with New Deal Advisors for many years and for us they have become a reference partner in our investment processes. They are extremely competent and flexible professionals with a very pragmatic and always in-depth analysis approach. A senior team that has been able to gain esteem and confidence even from its counterparts by being appreciated for its ability to bring real added value even in the post deal.

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Avv. Matteo Padellaro socio Gianni Origoni Grippo Cappelli & Partners

I worked with New Deal Advisors in a project that involved the evaluation of an intangible asset in the presence of different elements of damage. Andrea was very attentive to the needs of the end customer, both in terms of budget and delivery time of the evaluation report. The final product was excellent with wide customer satisfaction having been followed its indications and identified original technical solutions to obtain the expected final result.

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We used the help of New Deal Advisors as part of our portfolio monitoring activities through IBR, financial review, forensic services and we found a great skill, innovation and originality in strategies and actions and added value of the analyzes produced.

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